+ Content
Create / build / generate landing page(s) without doing it yourself
Most company websites consist of a homepage and landing pages. Often, a company’s business success can be directly attributed to the quality of its landing pages.
A professionally designed landing page is a tailored solution for capturing the online attention of potential customers, sparking their interest and desire, and ultimately prompting them to take action. On effective landing pages, images, text, design, SEO, UX, and calls to action work together seamlessly.
A well-designed online layout for landing pages—naturally aligned with the website’s design—ensures optimal integration of website text, technology, and graphics. As a result, all elements work together seamlessly and efficiently, creating a pleasant experience for all users. Every landing page plays a crucial role, because users often visit landing pages first and only then the homepage. It’s not uncommon for a specific question or problem to lead a user to a landing page. Only if you provide a relevant, accurate, and helpful answer—one that ideally also sparks curiosity—will the customer’s journey on your site continue!
Landing pages, if built just right turn traffic into sales on site
Professionally created landing pages enable monitoring, optimization, and scaling
Today, effective landing pages are the key link between companies and customers, whether in B2B, B2C, and/or e-commerce. Content tailored precisely to the target audience on a very specific, clearly defined topic (e.g., booking nationwide radio ads, buying a modern 200-cm sofa, purchasing liability insurance) informs, inspires, and persuades through an optimal mix of text, images, audio, video, layout / design, and useful interactive features (e.g., online calculators, product configurators).
Calls to action (CTAs) placed in the right spots and in just the right amounts guide visitors toward the desired actions, such as signing up for a newsletter, requesting a document, or adding a product to their shopping cart. Professionally designed landing pages, as part of a cohesive overall strategy, are the central cash cow of any modern (online) business.
Here’s how it works:
01.
You will receive a questionnaire containing a maximum of 12 questions. It asks about the topic/keyword, existing landing pages, current traffic sources (e.g., web, social media, direct, etc.), and, last but not least, product features and target audience demographics.
02.
Production and delivery of the content are based on the insights gained from the questionnaire. During this phase, we identify the one specific aspect of the topic or keyword that has been proven to reach people in a measurable way. At the same time, we review the technical infrastructure and adapt the existing design for the new landing page(s).
03.
Together with you, we’ll fine-tune the landing page, conduct tests with real users (A/B testing), correct errors, and continuously optimize it so that it ultimately achieves the maximum possible impact and consistently generates leads, conversions, and/or sales.
Case Study
+ Project Example
How Landing Pages
Solved a Problem
A wide range of keywords and sensitive financial topics require a scalable solution combined with a compelling, personalized approach.
T FINANCE COMPANY
Supported an innovative company with high traffic volume through custom-designed landing pages.
Industry
Finance
Time Period
2013 – 2016
Services
Copywriting, Images, Layout, Consulting, UX, SEO, Web, Launch, Relaunch