Create / make / generate explainer video(s) without doing it yourself

Put very simply, humans have two types of brain structures: semantic memory and episodic memory. While semantic memory is responsible for data, facts, and numbers, episodic memory thrives on stories, anecdotes, and personal experiences. This is where a tried-and-true principle of explanatory videos comes into play: A protagonist who represents the core target audience guides the audience through the film, introduces the topic and the challenge, and presents the appropriate solution. This storytelling approach speaks personally to the viewer of the explanatory video and helps them identify with the main character—and thus also with the creator of the video.

Explainer videos are only professionally produced if they are tailored to the target audience

A successful explainer video presents the topic from the target audience’s perspective. It therefore focuses primarily on the users’ interests, needs, concerns, and questions—rather than on promoting the company itself. Most consumers are very ad-weary—and often even annoyed by advertising. Films and videos that offer added value in terms of content therefore present a unique opportunity: A company can use explainer videos to position itself as an informative partner and helpful problem-solver!

Storytelling personally engages viewers of explainer videos and helps them identify with the main character. Thanks to the successful blend of informative content and emotional connection, target audiences are more willing—and often even proactive—to consume all kinds of explainer formats. This leads to improvements in many relevant metrics (indicators) and key performance indicators (KPIs).